STRATEGIC MARKETER                  global program manager   sustainability advocate

career profile

Camille L. Cannistraci
I am a strategic marketing leader and program manager specializing in sustainability with special focus on linkage to opportunities for broad improvements in population health. I have a special interest in transformation to a safer chemicals and materials economy. Achieving objectives using systems thinking and team leadership, I have been successful advocating for and engaging with multiple stakeholders. I earned a professional certificate in sustainability with ISSP (International Society of Sustainability Professionals).  

I am pursuing consulting assignments and job roles that focus on: greener and healthier products | reducing environmental toxins which affect health | nonprofit - corporate partnerships | platforms for stakeholder engagement | solutions for social innovation | sustainable health care | sustainable food systems and traceability | consumer behavior and environmental health education.

My corporate experience includes global marketing roles, where I led strategy, team collaboration and worldwide implementation of demand generation, web customer experience and other programs.

Relevant Strengths and Competencies:

o Collaborating with appropriate stakeholders, producing strong partnerships and successful outcomes.
o Building and executing effective marketing / communications plans that win specific target audiences.
o Producing compelling digital content and communications assets for use across multiple channels.
o Analyzing complex business problems and providing creative, effective strategies and solutions.
o Streamlining the web user experience, reducing complexity and improving actionability.
o Utilizing many methods to improve efficiencies and customer relationships.
o Creating, gathering, and championing ideas that drive positive change.
o Developing strategies and leading cross-functional teams from project inception to completion.

Timeline

  1. -
    Principal, CLC Consulting
    • Serving on leadership team of the Greater New York City chapter of ISSP (International Society of Sustainability Professionals), driving marketing / communications and chapter growth. Promoting high quality events and helping to establish our brand locally as a premier organization for sustainability professionals.
    • Consulted with ISSP on sustainability certification program communications and website.
    • Worked with The Collaborative on Health and the Environment to help broaden reach for an educational, multimedia eBook, “A Story of Health”.
    • ISSP sustainability certificate included courses on Leadership Skills for Change Agents, Stakeholder Engagement, Strategy Tools for Sustainability Transformation, Sustainability Planning, Life Cycle Assessment, Storytelling for Sustainability, and more.
  2. -
    Marketing Program Manager, IBM Information Management

    • For Database and other Information Management software, built and led execution of comprehensive marketing campaign plans to expand awareness and increase revenue, driving collaboration with country marketing and sales teams worldwide, resulting in successful execution. Included digital demand generation and delivery of offers and assets. Spearheaded initiatives such as virtual events and a web based eNurture platform.
    • As Big Data Program advocate for Germany marketing team, streamlined global team assistance and drove country priorities, improving their execution and success.

  3. -
    Marketing Program Manager, Watson Launch for Big Data / Analytics Program, IBM

    • Was leader for participation of Analytics marketing program in February 2011 Watson launch, aligned with broadcast of “Jeopardy! The IBM Challenge”. Formed team and helped develop strategy using Watson web presence, digital marketing and social media to highlight IBM's overall leadership in advanced analytics. Received award for role in launch.
    • Drove development of video that showcases this breakthrough and related big data / analytics capabilities, used by marketing teams worldwide.

  4. -
    Program Manager, Marketing Process Simplification and Improvement, IBM

    Tasked with simplification of worldwide guidance process for the Information Management division’s country marketing teams worldwide, developed and implemented strategy for a new process and web platform serving as a single source of information. Resulted in huge improvements in marketing team satisfaction and productivity. Was replicated for all IBM marketing programs.

  5. -
    Program Manager, Practitioner Marketing, IBM Information Management

    Created, championed and implemented execution strategy to win hearts & minds of database practitioners, leveraging best practices research. 

  6. -
    Web Business Effectiveness Leader, IBM Software

    Led development of a management system for ongoing analysis of the impact of the web on Software Group customer response, pipeline and revenue results. Created partnerships with key stakeholder organizations, communicating insights and driving collaboration and action.

  7. -
    Cross Sales Program Manager, IBM Software

    Created new program to drive Software Group cross divisional selling through focus on key Independent Software Vendor solutions and a partnership with IBM Business Consulting Services, utilizing market intelligence data and program best practices. Reduced complexity through collateral summaries and targeted opportunity information.

  8. -
    Program Manager, Global e-business Transformation, IBM Software

    Led program to influence / exploit IBM extranet sites for large customers, creating alignment between ibm.com goals and the Software Group business model. Enabled customized content and targeted marketing and resulted in increased sales productivity, customer satisfaction, awareness and leads. Included creation of a customer-centric platform, covering buying cycle stages, providing simplification and company-specific relevance, and improving demand generation and loyalty of software customers.

  9. -
    Sales and Marketing field positions, IBM

    • Developed and executed a sales and marketing plan to gain Application Development software mind share and revenue in Connecticut. Created new reference accounts and increased customer satisfaction by creating close partnerships between customers and development labs.
    • At large insurance accounts, increased awareness and commitment to IBM software, leading large virtual teams to set / execute sales strategies. Expanded use of IBM and Partner software within large aerospace account set, with special focus on Application Development offerings.

Proudest Accomplishment

Forming beneficial relationships, fostering collaborative environments, and driving positive change

Education Highlights

  • Sustainability Certificate
    international society of sustainability professionals (ISSP)
  • Social Media Marketing courses
    fordham university
  • Conferences on link between health and environment
    NYU, Collaborative on health and environment, and more
  • Ongoing training in leadership, sales, marketing, project management
    ibm
  • Course on the U.S. food system and public health
    bY JOHNS HOPKINS CENTER FOR A LIVABLE FUTURE, FACILITATED BY COURSERA
  • Master of Science, Applied Mathematics
    Brown university
  • Bachelor of Science, Mathematics and Computer Science
    pace university

Causes

  • ISSP (International Society of Sustainability Professionals) Greater New York City chapter
    part of leadership team, working on communications and growth of new chapter
  • The Collaborative on Health and the Environment
    Working to help broaden reach for the eBook, "a story of health"

Interests

  • Ice skating / Ice dancing
    member of Hickory hill figure skating club
  • Travel
    great to visit new places and meet the people who live there

Skills

  • Sustainability
  • Program management
  • digital marketing
  • global marketing
  • B2B Marketing
  • leadership
  • strategic partnerships
  • customer relationship mgmt.
  • stakeholder engagement
  • process improvement
  • web-based platforms
  • web analytics
  • enterprise software
  • solution selling

Conceived and managed all aspects of this video

Location

Westchester County, New York